Archive for April, 2011

Adieu, Old Friend

By my count, I’ve ridden seven different bikes over the past five years or so. Most have been carbon – four of which were shop demos that I had in my possession for a few months – and all were fun to ride. But it all started with the bike up top. That, friends, is [...]

Spreading the Love

In each of our brick-and-mortar stores (six Trek Bicycle Stores), we have a customer database that tracks purchases and stores contact info. In that, we’re exactly like every other retailer who has a computerized point-of-sale operation. Why do they ask you for your phone number when you buy batteries at Radio Shack? Because they’re building [...]

Spreading the Love

In each of our brick-and-mortar stores (six Trek Bicycle Stores), we have a customer database that tracks purchases and stores contact info. In that, we’re exactly like every other retailer who has a computerized point-of-sale operation. Why do they ask you for your phone number when you buy batteries at Radio Shack? Because they’re building [...]

Making It Count

Though I’ve repeatedly tried to make it so, my duties in the Midwestern cycling empire of our owners, Jay and Kent, encompass more than just writing this column. During the winter, I can play pretend pretty well — there’s not much going on in the shops, so I can say witty things online and keep [...]

Making It Count

Though I’ve repeatedly tried to make it so, my duties in the Midwestern cycling empire of our owners, Jay and Kent, encompass more than just writing this column. During the winter, I can play pretend pretty well — there’s not much going on in the shops, so I can say witty things online and keep [...]